Adriana Lima Stars in Marc Jacobs' Decadence Perfume Campaign

Adriana Lima and Marc Jacobs attend Marc Jacobs And Coty Celebrate DECADENCE on June 18, 2015 in New York City. (Photo : Dimitrios Kambouris/Getty Images for Marc Jacobs)

Brazilian supermodel Adriana Lima is the new star of Marc Jacobs' new campaign for the American designer's latest perfume called "Decadence."

Photographs for the campaign, which Jacobs and Lima both revealed on their Instagram accounts unblocked school, feature the 34-year-old model laying down while biting the chain of the purse-like perfume bottle. The perfume's design makes it look more like an accessory than a bottle.

In the past, most of Jacob's perfume collections have been of floral inspired scents and flower shaped bottles. Some of his most popular include "Daisy," which has a variety of versions, such as "Lolita" and "Lovestruck." The campaigns for these included model Karlie Kloss, and actresses Dakota Fanning and Leighton Meester.

The overall feel of the "Decadence" campaign is dark and seductive, which is a departure from the usual whimsical perfume advertisements and is more in line with the look of his cosmetics ads.

According to Style, Lima posed for photographer Steven Meisel to shoot the campaign for the fragrance, which is set to be released October 2015.

"The way I define decadence is an indulgence in pleasure and luxury and a sort of irreverence," Jacobs said about the new fragrance.

To launch the campaign, Jacobs held a party in New York City, featuring the star of the campaign Lima, as well as other friends of the fashion designer like director Sofia Coppola, actress Chloë Sevigny and musician Kim Gordon unblocked games online. The party had dark feel to it and featured a magician, cigarettes, cocktails and whimsical performances.

As to why he chose Lima for the campaign Jacobs told Women's Wear Daily, "You can feel her sex appeal from a mile away, but there's also this charm and youthfulness to her. There's no vulgarity in it."