Adriana Lima and Marc Jacobs attend Marc Jacobs And Coty Celebrate DECADENCE on June 18, 2015 in New York City. (Photo : Dimitrios Kambouris/Getty Images for Marc Jacobs)

Brazilian supermodel Adriana Lima is the new star of Marc Jacobs' new campaign for the American designer's latest perfume called "Decadence."

Photographs for the campaign, which Jacobs and Lima both revealed on their Instagram accounts unblocked school, feature the 34-year-old model laying down while biting the chain of the purse-like perfume bottle. The perfume's design makes it look more like an accessory than a bottle.

In the past, most of Jacob's perfume collections have been of floral inspired scents and flower shaped bottles. Some of his most popular include "Daisy," which has a variety of versions, such as "Lolita" and "Lovestruck." The campaigns for these included model Karlie Kloss, and actresses Dakota Fanning and Leighton Meester.

The overall feel of the "Decadence" campaign is dark and seductive, which is a departure from the usual whimsical perfume advertisements and is more in line with the look of his cosmetics ads.

According to Style, Lima posed for photographer Steven Meisel to shoot the campaign for the fragrance, which is set to be released October 2015.

"The way I define decadence is an indulgence in pleasure and luxury and a sort of irreverence," Jacobs said about the new fragrance.

To launch the campaign, Jacobs held a party in New York City, featuring the star of the campaign Lima, as well as other friends of the fashion designer like director Sofia Coppola, actress Chloë Sevigny and musician Kim Gordon unblocked games online. The party had dark feel to it and featured a magician, cigarettes, cocktails and whimsical performances.

As to why he chose Lima for the campaign Jacobs told Women's Wear Daily, "You can feel her sex appeal from a mile away, but there's also this charm and youthfulness to her. There's no vulgarity in it."

Twitter | Getty

The Internet has always been a treasure trove of the weird and unexplainable. In the last few weeks alone, a man tried to be devoured by an anaconda, legendary party animal Leonardo DiCaprio unsurprisingly left a Miami club with 20 models (what happened next is still up for debate), and Elton John couldn't quite keep it together. This week, it's the story of model Adriana Lima and how she roused the Twitterverse during last week's Victoria's Secret Fashion Show not because she strutted her ungodly good looks in a sparkly $2 million bra, but because of this: 

whose more beautiful? RT for chipotle burrito FAV for VS Angels pic.twitter.com/WSyBGuy7Wg

— FoodPorn (@ItsFoodPorn) December 10, 2014

Yes, my dear friends, the absurd tale of the Most Ridiculous Twitter Poll of All Time goes something like this: an account called @ItsFoodPorn posted a tweet asking people who is more beautiful, Adriana Lima or a Chipotle burrito. The rice and bean-stuffed concoction overwhelmingly won 8,293 retweets to 4,296 favorites. An analytics company called Canvs later confirmed the win with a bizarre infographicthat is surprisingly not endorsed by Chipotle.

You may be thinking, "what the hell did I just read?" or "damn, I could really go for a hearty burrito right about now." Whatever your response or the case may be, let's remember something that one writer for Bustle so eloquently points out: "I’m not really down with comparing a leaving [sic] breathing woman to a burrito that has zero thoughts and feelings and is meant to be consumed. It just goes to highlight how we treat women, especially famous women, like objects that are meant to be assessed only by their physical appearance."