Adriana Lima and Marc Jacobs attend Marc Jacobs And Coty Celebrate DECADENCE on June 18, 2015 in New York City. (Photo : Dimitrios Kambouris/Getty Images for Marc Jacobs)

Brazilian supermodel Adriana Lima is the new star of Marc Jacobs' new campaign for the American designer's latest perfume called "Decadence."

Photographs for the campaign, which Jacobs and Lima both revealed on their Instagram accounts unblocked school, feature the 34-year-old model laying down while biting the chain of the purse-like perfume bottle. The perfume's design makes it look more like an accessory than a bottle.

In the past, most of Jacob's perfume collections have been of floral inspired scents and flower shaped bottles. Some of his most popular include "Daisy," which has a variety of versions, such as "Lolita" and "Lovestruck." The campaigns for these included model Karlie Kloss, and actresses Dakota Fanning and Leighton Meester.

The overall feel of the "Decadence" campaign is dark and seductive, which is a departure from the usual whimsical perfume advertisements and is more in line with the look of his cosmetics ads.

According to Style, Lima posed for photographer Steven Meisel to shoot the campaign for the fragrance, which is set to be released October 2015.

"The way I define decadence is an indulgence in pleasure and luxury and a sort of irreverence," Jacobs said about the new fragrance.

To launch the campaign, Jacobs held a party in New York City, featuring the star of the campaign Lima, as well as other friends of the fashion designer like director Sofia Coppola, actress Chloë Sevigny and musician Kim Gordon unblocked games online. The party had dark feel to it and featured a magician, cigarettes, cocktails and whimsical performances.

As to why he chose Lima for the campaign Jacobs told Women's Wear Daily, "You can feel her sex appeal from a mile away, but there's also this charm and youthfulness to her. There's no vulgarity in it."

CANNES, FRANCE - MAY 19: Adriana Lima attends the Premiere of 'Sicario' during the 68th annual Cannes Film Festival on May 19, 2015 in Cannes, France. (Photo : Ian Gavan/Getty Images)

Brazilian supermodel Adriana Lima is the new face of Vogue Eyewear. Apart from shooting the campaign in her beloved country, the model served as tour guide about what to do in Rio De Janeiro, Brazil.

For the Vogue Eyewear campaign, Adriana Lima was proud and beaming when the location featured her hometown Rio De Janeiro, Brazil. In her Elle interview, the 34-year-old Victoria's Secret supermodel talked about her experience while doing he campaign.

"It was really and incredible experience shooting the autumn/winter campaign of Vogue Eyewear with photographer Ellen Von Unwerth. We shot on the beautiful shores of Buzios and I was able to choose all the frames for the shoot too so I loved being able to add my own personal touch," Adriana said.

The model was also very excited to be able to shoot in Brazil. Adriana who now lives in America said that she flies out to Brazil every chance that she gets. So she got really happy to find out that they are doing the shoot in her home country.

"Brazil to me will always be home and I was happy when I heard that the campaign shoot was going to be there," Lima mentioned.

Aside from the campaign, Adriana also served as a tour guide giving tips about where to go, what to eat, what to buy in Brazil.

"Along with the beaches and Christ the Redeemer, the Santa Tereza neighborhood is by far the most fun area in Rio de Janeiro. Some of the spots I like the most are Largo do Guimarães, Parque das Ruinas, the Aprazivel Restaurant and the Hotel Santa Teresa," the gorgeous model said.

With the surge of new and younger models, Adriana is still considered one of the top models in the industry. A report from New York Daily News stated that Victoria's Secret offered Adriana and fellow model Alessandra Ambrosio new contracts.

An insider claimed that the two Victoria's Secret Angels will not be taking off their wings anytime soon. According to article the new contract will last up until the next Victoria's Secret Fashion Show.

"The lingerie giant has offered Ambrosio a new deal, which she's happy with, and that the Brazilian beauty is close to signing. Meanwhile, the ink is already drying on Lima's new contract," the article stated.

Adriana has remained single since her split from Marko Jaric back in 2014 but seems like the model is already content for now with her two kids Valentina and Sienna.

"It's the most beautiful, transforming experience of my life," she said. "They are my priority."